Some of the best fashion brands Indians go crazy for, come from Europe. Europe has been a home to the brands that are known for their quality material, unique designs & style. These top brands have a worldwide reach with the help of localization. There are different marketing, pricing and promotional strategies that these high end fashion brands use to sell in different countries.
The top 7 European fashion brands in this article are loved and admired by millions for they have a rich history of quality, aesthetics, new trends and style. Here are the brands you’ve been looking for!
Gucci, founded in Florence in 1921 by Guccio Gucci, is an Italian luxury brand for fashion and leather goods. Gucci never fails to impress its customers with their collections every year.
The Benetton Group is a fashion brand based in Ponzano Veneto, Italy. It was founded by the Benetton family in 1965 and has a network of more than 5000 stores in international markets.
French Connection was founded by Stephen A Marks in 1972 in London, UK. They’ve got a wide range of fashion clothes, accessories, watches, perfumes, toiletries, and glasses etc.
4. Austin Reed
Austin Reed is a British fashion brand founded in 1900 by Austin Leonard Reed. Austin Reed offers an excellent blend of heritage and craftsmanship through their amazing range of formal wear for both men and women.
5. Jimmy Choo
Jimmy Choo was founded in London, the UK under the parent company Michael Kors. Jimmy Choo is known for its designer shoes, handbags, accessories and fragrances.
This French company was founded by Rene Lacoste and Andre Gillier and has been in the industry since 1933. They sell high quality clothes, watches, eyewear, footwear, leather goods, and perfumes.
Prada comes from Italy and was founded in 1913 by Mario Prada. They have a wide range of travel accessories, leather handbags, shoes, and perfumes etc.
These top European brands are ruling the world for their premium quality products and excellent marketing strategies. They’re able to reach their target audience from different parts of the world with varied marketing plans. Localization has been a pivotal tool for these high-end fashion brands to achieve success in multiple markets. For instance, an Italian brand cannot communicate with its English or French audience in Italian. In order to have an effective communication the brand must adapt different languages according to the countries it wants to market in.
All the brands that we’ve mentioned in this article have varied versions of their official website for different countries – this is called website localization. Similarly, traditional marketing collaterals too are localized in local languages to connect the brands to the audience. For inquiries and queries about localization, please write to us at firstname.lastname@example.org.