Trade shows/fairs comprise of incredible opportunities for business growth, networking, and sales. Pre-show marketing is almost ignored or given seldom importance. This could be one of the reasons why trade shows do not work in your favour.
Up to 84% of trade show visitors prove to be the net buying influencers.
The exhibitors get to tap into new markets, create brand awareness, and communicate directly with their potential customers. However, pre-show marketing has a serious impact on the ROI (Return On Investment) of your exhibits in trade shows.
Pre-show marketing gets ignored while you’re busy booking and designing the booth, making travel and stay arrangements, and with the logistics etc. In order to be successful at your next trade show, make sure you start your marketing way prior to the show day!
99% of manufacturers find unique value out of trade shows.
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