Marketers put in most of their time to create marketing collaterals considering the domestic audiences and how to make them feel about the brand. The adverts are based on how the marketing communication aspires the target audience and contains call to action. But when the same adverts have to communicate with the audience overseas – that might not work as good as it had worked for the domestic audience. This is precisely why marketing companies need professional creative translation company to overcome the language and culture barriers.
Creative translation is a process of adapting the copy from one language to another. This is a process of localizing the marketing content for a new set of audience. Creative translation is basically the translation of logos, taglines and advertising copy, with appropriate localisation to ensure that the language is suited to the target audience. The copy can include the content written on the packaging of a product, catalogues, manuals, print advertisements in newspapers and magazines, outdoor hoardings, and online marketing content of that product or brand.
It is true that creative marketing transcreation and translation share certain similarities. Both deal with marketing communication and the message to be conveyed to the target audience. The process of creative translation is much similar to the process of localization; which is not simply word translation rather the slangs, humour and cultural references are localized during the process.
Whereas transcreation starts from the step of inception of the marketing communication; a professional Transcreation company will draw the ideas from the original marketing plan and will set the same goals for the transcreated marketing communication. They will consider the motives and the real message of the original advert and ensure that the readers or viewers feel the same way as a result of the advertisement, regardless of their linguistic and cultural background when they are exposed to the brand imagery, headlines, branding, voice overs, body copy, taglines and more.
We, at CMM Languages, are proud to have a strong team of professional native transcreation experts. With an experience of over 11 years and the ability to work for more than 65 world languages, we have been providing marketing transcreation services to many world’s top companies. Our team of trancreation experts include transcribers who translate voice-over content as well. Reach out to us for more information - request @ cmmlanguages (dot) com | +91-9820217003
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