6 Most Effective Post-Trade Show Marketing Steps for exhibitors
The trade show is over but the effect still prevails; marketing right after the trade show makes the best time for conversions. Your leads remember you but do you really have them hooked? Post-trade show marketing solely concentrates on communicating with your leads while addressing their queries and reassuring your brand's credibility. Pre, post and on ground trade show marketing teams have to be in the loop all through the process to make an effective marketing strategy.
Here are 5 most effective post-trade show marketing steps for exhibitors -
1. Host a dinner
A dinner party exactly on the next day of the trade show works extremely well with your existing clients and new prospects. According to the information collected from your prospects at the trade show, invite only the ones who've genuinely shown interest in buying. At trade shows, there's a lack of time and clear communication and there are many other competitors as diversions. At dinners or gatherings, communication becomes a lot more easy and there's a good time to understand each other's expectations.
2. Multilingual landing page
Create a multilingual landing page exclusively for your trade show prospects. Use the language of that particular state or country where you've exhibited; this leads to better communication and understanding. Landing pages help you to increase the conversion ratio after every trade show. Multilingual landing pages elongate the time your leads spend on the page. More the time is spent on the page, higher is the probability of getting more forms filled. Localize your landing page's content in multiple languages by our professional native translators. Reach out to us for a quick quote - email@example.com
Automated tools are there for follow-ups - they're good. But do they really create the hook? Follow-ups - calls, emails etc. are best when they're personalized. Talk about the products/services your prospects are interested in. Include the issues and queries they had mentioned while talking to you at the trade show. Do not break the flow of communication even if a new marketing executive relays next. All your leads are different with varied expectations. General follow-ups are not as effective as personalized follow-ups are.
4. Digital media
Reach out to your prospects on Digital media platforms. It is best to stay in touch with them on social media with regular postings and messages. LinkedIn is one such platform which works best for business-oriented connections. Send requests in 2-3 days to your prospects after the trade show and roll out content related to the trade show, success case studies and about big clients.
5. Localized emails
English emails will work to an extent but localized emails have no failure. Localization is a process of adapting content in a particular language. Generalized emails focus on one offer and call-to-action. It is best to offer multiple options in your send outs so that it covers a wide range of your services and consumer requirements. This way you can increase your response reception manifolds. This builds more trust and credibility for your brand. Localize your email's content in multiple languages by our professional native translators. Reach out to us for a quick quote - firstname.lastname@example.org
6. No pestering
Sometimes the best way market is to not market at all. Give your prospects space and time to think. You've done your part, you've explained their queries, you're available for them on digital media; Now keep it simple and easy. Marketing may come across as pestering, which might result in low conversion ratio.
Maintain a consistent contact and developing trust helps a business in retaining a customer for life. With all the above-mentioned post-trade show marketing strategies you can run an effective campaign that positions your brand and maximizes your ROI (Return on Investment).