To know what is important to the people belonging to a certain group, or a nation as a whole, you must inquire about their values, belief system, traditions, etc. Certain behaviours are...
Marketing campaigns are designed considering the target audience’s demographics, psychographics, and their expectations from a brand. Adapting the textual and imagery content for different regions to market is a...
Learning knows no boundaries and e-learning is the proof to that. E-learning methodology is increasing tremendously for corporate training, online courses, delivering special lectures etc. When it comes to...
Cuisine in any country is influenced by its geographical, socio-political as well as climatic changes. The fact that Japan is an island nation also has an impact on its cuisine. Typical Japanese food consists of rice and...
Often labelled a workaholic country, with their organizational skills being displayed even in the way they do simple things such as crossing the road or for that matter, the discipline while travelling in metros. The...
Yes, you read it right! There are so many words in English that are borrowed from different languages. Latin, French, Germanic, Greek are some of the origins of the...
Just like products, there are varying ways in which cost for services are calculated. As for the translation industry, the most reliable methods include cost per word and in some cases, per...
Over the years, English has acquired the status of an international language. Rightly so, as it’s increasingly being utilized as a means of communication in business, over the internet,...
The terms ‘Computer Assisted Translation’ and ‘Machine Translation’ sound similar, and it’s easy to get them confused. However, there is a significant difference between the two. CAT Tools are majorly used by professional...
Oftentimes for large volume assignments, we’re asked queries like – “Can you deliver the files earlier?”, “With whom will the files be shared?”, “How do we know our documents...